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Social Media Brand Strategist
2 days ago
Summary:
The Social Media Brand Strategist is responsible for shaping and executing the company's brand strategy across all social media platforms. This role focuses on building a consistent and engaging brand presence that increases visibility, drives audience and engagement, and strengthens the brand's reputation online. The strategist combines creativity, analytical thinking, and brand storytelling to connect with audiences in meaningful and measurable ways.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or a related field.
- Experience: At least 3 years of experience in social media management, brand strategy, or digital marketing.
Technical Skills:
- Proficiency in social media platforms and analytics tools (Meta Business Suite, TikTok Analytics, Youtube Studio, Google Analytics, etc.)
- Experience with content scheduling tools (Hootsuite, Buffer, Later, or similar).
- Knowledge of graphic design or video editing tools is an advantage (Canva, Adobe Creative Suite, CapCut, etc.)
Responsibilities:
- Brand Strategy and Positioning
- Social Media Planning and Execution
- Brand Storytelling and Creative Direction
- Analytics and Performance Optimization
- Cross-Functional Collaboration