Media Buyer

1 day ago

Ayala Alabang, National Capital Region, Philippines TRND Marketing PH Full time $40,000 - $80,000 per year

Key Responsibilities:

  • Campaign Strategy & Execution: Plan, execute, and optimize paid media campaigns across Meta (Facebook & Instagram), Lazada, Shopee, and TikTok to drive traffic, conversions, and revenue
  • Performance Optimization: Continuously monitor and adjust campaigns using data analysis, A/B testing, and key metrics (ROAS, CPC, CTR) to improve performance
  • Collaboration: Work with creative, content, and e-commerce teams to align campaigns with product launches and promotional events
  • Budget & Bid Management: Manage and allocate ad spend efficiently, adjusting bids to maximize ROI and achieve campaign goals
  • Market Research: Stay updated on industry trends, competitor strategies, and platform updates to refine campaign effectiveness
  • Reporting & Insights: Provide detailed performance reports with actionable insights to guide future campaign strategies

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field
  • At least 1 year of experience in media buying, digital advertising, or e-commerce marketing, focusing on Meta, Lazada, Shopee, and TikTok platforms
  • Expertise with Meta Ads Manager, TikTok Ads Manager, and Lazada/Shopee ad tools
  • Strong analytical skills, with experience using tools like Google Analytics and Facebook Analytics
  • In-depth knowledge of media buying principles, including bidding strategies, budget management, and audience targeting
  • Proven success in running campaigns with measurable performance improvements

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