Conversion Rate Optimization
1 week ago
What you look like
- 5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred).Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale.
- Fluency in test design & statistics (power analysis, sequential testing/Bayesian or frequentist, stopping rules, multiple-comparison discipline).Hands-on with A/B tools (Convert, Google Ads Experiments, Meta A/B), analytics (GA4, StatCounter), tagging (GTM), heatmaps/session replays (Hotjar, Clarity), and CRO-friendly CMS/LP builders (WordPress/Elementor).
- Strong copy chops and an eye for UX; can brief/QA design and dev and ship fast.
- Comfortable with data (pivot tables; basic SQL a plus) and Core Web Vitals implications for conversion.
- Proven experience with SEO +/- GEO
- If no GEO experience, to have willingness to learn quickly and putting learnings into actions
- Willingness to work outside of your core discipline, across channels and work on messaging, propositions, etc. as needed on ad creative, ad copy, etc.
- Willingness to work on marketing projects that may fall outside the scope of conversion rate optimization projects
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