Performance Marketing Lead

5 days ago


Pasig, National Capital Region, Philippines Qubel Full time

Welcome to Qubel:

We are a vibrant swimwear brand that embodies the spirit of innovation and creativity. Our mission is to make a splash in the industry with our bold, trendy designs.

About the Role:

We are looking for a talented Digital Advertising Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing data-driven digital advertising campaigns across multiple platforms.

Responsibilities:

  • Campaign Development – Create and implement digital media campaigns that drive engagement and conversions. Stay up-to-date with the latest platform trends and best practices.
  • Ad Creative Development – Collaborate with the design team to develop compelling ad creatives that resonate with our target audience.
  • Performance Analysis – Track and analyze campaign performance using key metrics such as ROAS, CMR, and CPM. Use insights to optimize future campaigns.
  • Budget Allocation – Strategically allocate advertising budgets to maximize campaign reach and engagement while minimizing waste.

Qualifications:

  • Minimum 5 years of related experience
  • Background in digital media campaign management, preferably in performance marketing or paid social.
  • Strong expertise in TikTok, Meta, Google, and Instagram advertising tools.
  • Ability to analyze data and translate insights into actionable strategies.

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