Strategic Digital Media Specialist

19 hours ago


Makati City, National Capital Region, Philippines Career Professionals, Inc. Full time
Career Professionals, Inc. is seeking a Strategic Digital Media Specialist.

This role requires someone who can collect and analyze customer, marketing and web behavioral data to inform content creation. The ideal candidate will research industry trends and best practices to ensure all digital content is relevant and effective.

The successful candidate will monitor online marketing trends, consumer insights, and competitor activities to develop and optimize strategies for digital marketing campaigns. They will also track campaign performance, using analytics and sales and marketing performance metrics to forecast trends.

This position involves collaborating with cross-functional teams and external partners to develop content strategies and marketing campaigns that drive engagement and achieve business goals. The candidate will conceptualize and storyboard video ideas aligned with business objectives.

A key responsibility of this role is managing and maintaining content calendars to ensure timely delivery of content across all channels. The candidate will create engaging and creative content ideas for various digital platforms such as social media, email, blogs, forums, websites, and other channels.

The successful candidate will produce high-quality multimedia content including images, videos, infographics, and animation. They will also develop, launch, and optimize multi-channel, digital marketing campaigns.

In addition, this role requires the ability to identify new opportunities through strategic research on products, services, and current strategies. The candidate will ensure all content is optimized for search engines and meets accessibility standards.

Ultimately, this Strategic Digital Media Specialist will be responsible for monitoring, measuring, and reporting performance of campaigns. They will perform other duties as assigned by management.

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