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Creative Direction Lead

1 week ago

Manila, National Capital Region, Philippines The Orange Company Inc. Full time

Job Summary

The Orange Company Inc. is looking for a creative and strategic thinker to lead our branding and advertising efforts as a Creative Direction Lead.

Responsibilities:

  1. Develop and Execute Branding Strategies:
    Create and implement branding strategies that establish and enhance the brand's identity, resonating with target audiences and differentiating the brand in the market.
  2. Lead Creative Direction:
    Oversee the creative direction for branding and advertising initiatives, collaborating with internal teams and external partners to produce compelling content that aligns with the brand's vision.
  3. Develop Media Plans:
    Create strategic media plans targeting specific audience segments, working with other teams to allocate budgets, select channels, and optimize campaign performance.
  4. Maintain Brand Consistency:
    Ensure consistent communication of the brand's mission, vision, values, and personality across all platforms, regularly reviewing materials to ensure adherence to brand guidelines.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Proven experience in branding, advertising, and creative direction.
  • Strong project management skills, capable of handling multiple initiatives at once.