Content Strategist

1 day ago


Cebu City, Central Visayas, Philippines Ripacom Moontide Inc Full time
Job Overview

We are seeking a skilled Ads Copywriter to join our Paid Ads Team. As a Ads Copywriter, you will play a critical role in crafting persuasive ad copy that drives conversions for e-commerce brands on Facebook.

This role offers a unique opportunity to collaborate with a dynamic team, contributing to impactful campaigns and helping brands achieve their growth goals.

Main Responsibilities
  • Create Converting Copy
    • Craft engaging, high-conversion ad copy for images, video scripts, primary text, and headlines, adhering to Media Buyer guidance.
    • Optimize copy based on performance metrics and proven conversion patterns to maximize ROI
  • Market and Trend Research
    • Conduct thorough research on industry trends, competitors, and audience preferences to enhance ad effectiveness.
    • Generate data-driven insights to refine ad strategies and concepts.
  • Team Collaboration and Feedback Integration
    • Work closely with the Paid Ads Team to brainstorm and execute ad concepts.
    • Incorporate feedback from team members and clients, refining copy to meet objectives and brand standards.
    • Collaborate with the Creative Team to review assets, ensuring cohesion between visuals and copy.
Requirements

To be successful in this role, you must have:

  • Proven experience in e-commerce and Facebook ads copywriting.
  • Strong collaboration skills with a team-oriented mindset.
  • Exceptional creativity and ability to develop innovative ad concepts.
  • Proficiency in research to gather market insights and audience data.
  • Data-driven approach, connecting copy decisions to campaign results.


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