Senior Marketing Professional

7 days ago

Tanauan, Calabarzon, Philippines beBeeDigital Full time A$18,000 - A$24,000
**Job Role:** Digital Marketing Strategist

We are seeking a world-class digital marketing professional to lead and execute our marketing initiatives from end to end.

Key Responsibilities:
  • Develop and own the digital marketing strategy across all channels, including social media, email marketing, and paid advertising.
  • Conduct market, competitor, and audience research to identify trends and opportunities for growth.
  • Set Key Performance Indicators (KPIs), track results, and iterate rapidly to maximise return on investment (ROI).
  • Lead generation and funnel optimization, including designing and implementing lead generation campaigns across multiple platforms.
  • Create and manage high-converting landing pages, lead magnets, and email funnels to capture leads and drive sales.
  • Optimise conversion rates across the entire customer journey.
  • Content creation and management, including leading the ideation and creation of high-quality engaging content such as blogs, social posts, emails, and video briefs.
  • Manage and repurpose content across platforms to maximise reach and impact.
  • Collaborate with internal or freelance creatives for visual and written content production as needed.
  • Campaign execution and management, including running paid ad campaigns from start to finish, scheduling, publishing, and managing content calendars across multiple platforms.
  • Monitor performance and continuously improve creative and targeting to achieve optimal results.
  • Analytics and reporting, including monitoring and reporting on marketing KPIs, using tools like Google Analytics, Meta Ads Manager, and HubSpot to gather and interpret data.
  • Provide actionable insights and weekly/monthly performance reports to inform business decisions.
Requirements:
  • Minimum 5 years experience in digital marketing (agency or in-house).
  • Demonstrable experience managing successful campaigns across multiple channels.
  • Strong copywriting, creative direction, and content strategy skills.
  • Expert-level experience with HubSpot for CRM, email marketing, pipeline reporting, and lead nurturing.
  • Advanced understanding of analytics platforms (Google Analytics, Facebook Pixel, UTM tracking).
  • Excellent English communication skills (written and verbal).
  • A portfolio or case studies showing tangible results you've delivered.
  • Confidence and potential to manage a small marketing team in future as part of your career growth.

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