Data-Driven Growth Specialist

1 day ago

Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time ₱45,000 - ₱55,000
Marketing Operations Specialist Job Description

This role is a key position in the marketing department, responsible for overseeing the operational aspects of marketing campaigns. The ideal candidate will have experience with marketing automation and web analytics, as well as strong analytical skills to translate data into actionable insights.

Key Responsibilities:
  • Design and implement automated marketing campaigns to drive qualified leads and maximize conversion rates.
  • Develop and manage lead-nurturing workflows and customer journey optimization to boost campaign performance.
  • Ensure seamless integrations between marketing channels to support multi-touch attribution and campaign scaling.
  • Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth.
Campaign Analytics & Optimization:
  • Implement tracking systems that provide visibility into campaign performance and ROI.
  • Master campaign attribution to understand which channels drive high-value customers.
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness.
  • Identify and resolve tracking issues to ensure accurate performance measurement.
Performance Reporting & Insights:
  • Build dashboards showing campaign ROI, lead quality, and conversion metrics.
  • Provide reliable data to marketing specialists and managers to optimize performance.
  • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns.
Required Skills & Qualifications:
  • Bachelor's degree in Marketing, Business, IT, Data Science, or related fields.
  • 2-4 years of hands-on experience in marketing automation and/or web analytics.
  • Hands-on experience with tools such as HubSpot, Google Analytics, and marketing automation platforms.
  • Strong understanding of marketing funnel optimization, conversion tracking, and attribution.
  • Experience with lead scoring, segmentation, and campaign performance optimization.
  • Analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and collaboration skills for cross-functional teams.
Benefits:
  • Flexible work setup, including computer, internet, and quiet workspace.
  • Opportunities for professional development and leadership growth.
  • Access to marketing technology stack and industry-leading tools.
Why this Role is Perfect for You:
  • Join a fast-growing team with opportunities for career advancement.
  • Contribute to scaling marketing operations and driving business growth.
  • Work with a globally distributed team across Asia and US time zones.

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