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Digital Marketing Team Lead

3 weeks ago

Manila, National Capital Region, Philippines Neo Group Full time
Job Description

We are seeking an experienced Digital Marketing Team Lead to join our Neo Group team. As a key member of our marketing department, you will be responsible for leading a team of Influencer Marketing Specialists and overseeing the execution of influencer marketing campaigns across various social media platforms.

Key Responsibilities:
  • Team Leadership: Lead a high-performing team of Influencer Marketing Specialists, providing guidance and mentorship to ensure they meet their performance targets.
  • Influencer Research: Identify and research potential influencers, content creators, and streamers to align with our brand goals and objectives.
  • Data Analysis: Analyze influencer metrics, audience demographics, and engagement rates to inform campaign strategies and optimize results.
  • Databases and Outreach: Develop and maintain a comprehensive database of influencers for current and future campaigns, and create effective outreach strategies to engage influencers.
  • Pitch Development: Craft customized pitch proposals that showcase the value of our brand partnerships.
  • Campaign Coordination: Collaborate closely with social media and marketing teams to align campaign objectives and influencer deliverables, ensuring seamless execution and successful outcomes.