Strategic Marketing Director

2 days ago

Caloocan City, National Capital Region, Philippines beBeeDigital Full time ₱3,500,000 - ₱5,000,000
Job Title

As a Digital Marketing Lead, you will be part of the team responsible for driving seller adoption of off-platform marketing solutions. Your role will involve designing and executing initiatives to grow seller-driven traffic through various off-platform ad channels.

Key Responsibilities:
  • Develop and implement campaign strategies to increase offsite traffic and drive measurable ROI
  • Act as the subject matter expert for campaign execution, tracking, and measurement
  • Drive strong return on ad spend (ROAS) by analyzing campaign performance and providing optimization strategies to sellers
  • Lead communication with internal stakeholders to ensure sellers are aligned with new programs and best practices
  • Manage the full offsite marketing operations workflow from planning to reporting with cross-functional coordination
  • Stay up-to-date with industry trends and propose improvements to strengthen offsite performance
Requirements:
  • Bachelor's degree in Marketing or related field
  • 7+ years in digital or performance marketing, preferably in eCommerce or agency settings
  • Deep hands-on experience with Meta Business Manager, Google Ads, TikTok Ads, or similar platforms
  • Strong analytical skills; proficiency in Excel and experience working with datasets to drive decisions
  • Proven ability to work independently and navigate cross-functional teams
  • Excellent communication and presentation skills with the ability to translate technical insights into business impact
  • Highly organized, detail-oriented and adaptable in fast-paced environments
Seniority level:
  • Mid-Senior level

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