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Content Writer and SEO Specialist

2 weeks ago

Quezon City, National Capital Region, Philippines LeadAdvisors Full time

The role of Senior Content Writer/Publisher at LeadAdvisors is centered around crafting high-quality content that drives organic traffic, enhances search engine rankings, and supports the company's overall objectives. This involves thorough keyword research, topic ideation, article writing, content syndication, and optimization while ensuring alignment with our brand's voice and SEO goals.

Key Responsibilities:
  1. Conduct in-depth keyword research and implement effective ranking strategies.
  2. Regularly produce and publish engaging, SEO-optimized content, aiming for a minimum of 10 to 20 quality posts per month.
  3. Continuously optimize content, including headlines, meta descriptions, and internal links, using SEO tools like Yoast and Ahrefs.
  4. Manage content syndication to ensure broad distribution and alignment with SEO and branding goals.
  5. Develop and maintain internal linking strategies to enhance SEO and site navigation.
  6. Align content creation with broader digital marketing and SEO strategies, staying updated on industry trends.
  7. Efficiently manage and publish content using CMS tools like WordPress, ensuring quality with aids like Grammarly.
  8. Analyze content performance to provide insights for strategy refinement, focusing on keyword rankings and traffic metrics.
Qualifications:
  1. Proven experience in Content Marketing or similar roles.
  2. Strong understanding of SEO best practices and digital marketing strategies.
  3. Extensive experience with WordPress, Yoast, and other CMS tools.
  4. Proficient in using Ahrefs, Grammarly, and other SEO and writing tools.
  5. Excellent writing, editing, and proofreading skills.
  6. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Benefits:
  1. Competitive salary.
  2. Performance-based incentives and bonuses.
  3. Opportunity for career growth and development.