Head of Digital Performance Optimization

21 hours ago


Taguig, National Capital Region, Philippines Cobden & Carter International Full time

We are seeking a Head of Digital Performance Optimization to join our team at Cobden & Carter International.

This role is responsible for overseeing the planning, execution, and optimization of marketing campaigns and mobile app analytics to drive business growth.

Responsibilities:
  • Campaign Planning and Execution
  • Develop and execute targeted campaigns to drive product and mobile app growth.
  • Monitor and analyze mobile app performance and key metrics.
  • Optimize lead generation and distribution to maximize impact.
Leadership:
  • Lead and develop a high-performing team, fostering a results-driven culture.
  • Set and track KPIs to ensure alignment with business goals.
  • Provide coaching, mentoring, and succession planning.
Requirements:
  • Bachelor's Degree in Business, Engineering, Mathematics, Statistics, or a related field.
  • 3+ years of experience in banking/financial services.
  • Strong analytical, problem-solving, and communication skills.


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