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Cybersecurity Marketing Specialist

2 weeks ago

Taguig, National Capital Region, Philippines Secuna Full time

About Us:

Secuna is the leading offensive security platform, empowering organizations to proactively identify and remediate vulnerabilities before they can be exploited by malicious threat actors.

We are seeking a dynamic professional to join our team and play a crucial role in promoting our cybersecurity offerings.

Job Description:
  • Develop and Execute Marketing Strategies: Collaborate with Sales and Product teams to create and implement marketing strategies and campaigns tailored specifically to the cybersecurity sector.
  • Create Engaging Content: Produce informative content, including blog posts, whitepapers, infographics, and case studies, that effectively communicate the value and features of Secuna's cybersecurity platform and services.
  • Social Media Management: Manage social media channels to increase brand awareness, engage with the cybersecurity community, and promote services effectively.
  • Email Marketing: Plan and execute email marketing campaigns targeting potential clients and nurturing leads through the sales funnel.
  • Collaboration with Sales: Work closely with Sales Team to align marketing efforts with sales goals, provide marketing collateral, and support lead generation activities.
  • Product Integration: Stay informed about cybersecurity product offerings, understand their unique selling points, and effectively communicate these to the target audience.
  • Market Research: Continuously monitor industry trends, competitive landscape, and customer feedback to refine marketing strategies and product positioning.