Brand Communication Specialist

1 day ago


Paranaque City, Calabarzon, Philippines Sonak Corporation Full time
Job Title: Brand Communication Executive

At Sonak Corporation, we are seeking a highly motivated and experienced Brand Communication Executive to join our team. This role will be responsible for developing and implementing comprehensive PR and KOL strategies to amplify brand visibility and credibility.

Key Responsibilities:
  • Develop a year-long PR and KOL strategy in alignment with brand campaigns, ensuring consistent brand messaging and maximum exposure.
  • Forge strong relationships with media titles, negotiating coverage and ad placements to amplify brand visibility.
  • Identify, negotiate, and collaborate with KOLs and celebrities for joint events and brand campaigns.
  • Develop a comprehensive content plan for KOLs and media partners to use during overseas and local events.
  • Localize global/regional press releases for key campaigns and ensure timely dissemination to local media partners.
  • Write compelling press releases for local campaigns and special events.
  • Collaborate with the merchandising team to forecast and manage seeding products for marketing stocks, press kits, and samples.
  • Plan and execute local and global PR events to support campaign launches.
  • Work closely with cross-functional teams to coordinate events, product launches, and other brand communication activities.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2-3 years of working experience in the retail fashion industry.
  • Knowledgeable in marketing and public relations.
  • Experience in writing press releases.
  • Having worked with media and KOLs before is a plus.

This is a unique opportunity to join a dynamic team and contribute to the success of Sonak Corporation. If you are a motivated and experienced professional with a passion for brand communication, we encourage you to apply for this exciting role.



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