Chief Data Insights Officer

5 days ago


Taguig, National Capital Region, Philippines Cobden & Carter International Full time

Cobden & Carter International seeks a Chief Data Insights Officer to lead the planning, execution, and optimization of marketing campaigns and mobile app analytics.

This role ensures end-to-end campaign management, from strategy and lead generation to performance monitoring and post-campaign analysis.

Key Responsibilities:
  • Campaign Management
  • Develop targeted campaigns to drive product and mobile app growth.
  • Monitor and analyze mobile app performance and key metrics.
  • Optimize lead generation and distribution to maximize impact.
  • Conduct pre- and post-campaign analysis to improve future initiatives.
  • Leverage data analytics tools for insights.
People Management:
  • Lead and develop a high-performing team, fostering a results-driven culture.
  • Set and track KPIs to ensure alignment with business goals.
  • Provide coaching, mentoring, and succession planning.
  • Collaborate with senior stakeholders to drive strategic initiatives.
Qualifications:
  • Bachelor's Degree in Business, Engineering, Mathematics, Statistics, or a related field.
  • 3+ years of experience in banking/financial services.
  • Strong analytical, problem-solving, and communication skills.
  • Experience in campaign management, digital analytics, and mobile app performance tracking.
  • Proficiency in MS Excel; SQL knowledge is a plus.


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