Digital Media Strategist

7 days ago

Tanauan, Calabarzon, Philippines beBeePerformance Full time ₱5,000,000 - ₱7,500,000
Targeted Media SpecialistJob Summary

Full Time Targeted Media Specialist

The Targeted Media Specialist role on the Media Team is a key function responsible for delivering media for accounts of medium to high complexity. The specialist will be in charge of delivering outstanding results for the assigned accounts.

Key Responsibilities:

  • Configure campaigns on digital platforms, including setting up budgets, targets, creatives, and run dates.
  • Validate budgets against allocated POs.
  • Install and configure pixels to track events and create remarketing audiences.
  • Partner with the client integrations team to guide proper event configuration.
  • Ensure campaigns are properly configured to deliver against campaign goals.
  • Write ad copy that aligns with platform specifications and best practices.

Media Delivery Objectives:

  • Deliver outstanding results for assigned accounts.
  • Monitor ongoing performance to identify areas of opportunity.
  • Adjust campaigns based on learnings to elevate performance.
  • Track spending to ensure pace aligns with campaign goals and adjust as needed.

Reporting and Communication:

  • Empower the marketing and client strategy teams with updates and performance details.
  • Deliver reporting at agreed-upon intervals to demonstrate outcomes.
  • Communicate campaign insights and recommendations to elevate discussion around media.

Required Skills:

  • Bachelor's degree in Business, Communications, Marketing or commensurate experience.
  • 3-5 years of experience in marketing roles.
  • 2 or more years of experience in Facebook Ads, Twitter Ads, LinkedIn Ads, etc.
  • Intermediate level of knowledge of digital advertising platforms and technology.
  • Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.

Work Arrangement: Remote

Essential Functions:

  • Manage multiple projects concurrently.
  • Values building and growing relationships.
  • Process driven.
  • Skilled oral and written communicator.

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