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Data Insights Director
2 weeks ago
We are seeking a highly skilled and analytical Data Insights Director to drive data-driven decision-making for our social media initiatives. This role will focus on analyzing social media performance, identifying trends, and providing actionable insights to optimize engagement, reach, and ROI.
Social Media Analytics & Strategy:- Analyze social media data to measure performance, engagement, audience behavior, and campaign effectiveness.
- Develop dashboards and reports to track key social media KPIs, trends, and competitive benchmarks.
- Provide insights and recommendations to optimize content strategy, ad campaigns, and audience targeting.
- Identify emerging trends and opportunities in the social media landscape.
- Utilize advanced analytics tools to collect, process, and interpret large datasets from various social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.).
- Conduct A/B testing and sentiment analysis to evaluate content performance.
- Predict and model user behavior to enhance engagement and retention strategies.
- Lead and mentor a team of business analysts, ensuring high-quality data analysis and reporting.
- Work closely with marketing, content, and product teams to align data insights with business objectives.
- Act as a key liaison between analytics, marketing, and senior management to drive data-driven strategies.
- Develop and automate reporting systems for efficient data tracking and real-time insights.
- Optimize social media listening and analytics tools for enhanced performance measurement.
- Recommend improvements in social media algorithms and campaign structures based on data findings.