Brand Storyteller

18 hours ago


Cebu City, Central Visayas, Philippines LICERA Growth Marketing Group Full time

Role Overview

LICERA Growth Marketing Group is looking for a skilled Copywriter to join our team. As a Copywriter, you will be responsible for creating engaging written content to promote products, services, or brands. Your primary objective will be to capture the attention of the target audience, generate interest, and persuade readers to take a desired action.

Key Accountabilities

  • Collaborating with clients, marketing teams, or creative directors to understand campaign objectives and develop creative concepts and messaging strategies.
  • Developing compelling copy for various marketing materials, including advertisements, websites, landing pages, brochures, social media posts, email campaigns, sales letters, and product descriptions.
  • Conducting research to understand the target audience, their needs, preferences, and motivations. Tailoring the copy to resonate with the target audience and communicating the brand's value proposition effectively.
  • Working closely with graphic designers or creative teams to ensure that the written content aligns with the visual elements and overall creative concept of marketing materials.
  • Maintaining consistency in messaging and tone of voice to align with the brand's identity and guidelines. Adapting the writing style based on the brand's personality and target audience.
  • Staying updated on industry trends, market competition, and emerging best practices in copywriting. Analyzing competitor campaigns and messaging to identify opportunities for differentiation.
  • Optimizing copy for search engine visibility by incorporating relevant keywords, meta tags, and other SEO techniques, where applicable.
  • Reviewing and revising copy to ensure accuracy, clarity, and adherence to grammatical rules. Proofreading for spelling and typographical errors.

Requirements


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