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Digital Content Strategist

2 months ago

Makati City, National Capital Region, Philippines Career Professionals, Inc. Full time

Job Summary:

Career Professionals, Inc. is seeking a highly skilled Digital Content Creator to join our team. As a key member of our marketing department, you will be responsible for creating and managing digital content to achieve specific business goals.

Key Responsibilities:

  • Collect and analyze customer, marketing, and web behavioral data to inform content strategies.
  • Research and stay up-to-date on industry trends and best practices to ensure content is relevant and effective.
  • Monitor online marketing trends, consumer insights, and competitor activities to develop and optimize digital marketing campaigns.
  • Create and manage digital content in collaboration with other teams to achieve specific goals.
  • Forecast trends through monitoring of analytics and sales and marketing performance metrics.
  • Collaborate with cross-functional teams and external partners to develop content strategies and marketing campaigns.
  • Conceptualize and storyboard video ideas aligned with business goals.
  • Manage and maintain content calendars to ensure timely delivery of content across all channels.
  • Create engaging and creative content ideas for various digital platforms.
  • Produce high-quality multimedia content, including images, videos, infographics, and animation.
  • Develop, launch, and optimize multi-channel, digital marketing campaigns.
  • Identify new opportunities through strategic research on products and services.
  • Ensure all content is optimized for search engines and meets accessibility standards.
  • Monitor, measure, and report performance of campaigns.

Requirements:

Candidates should have a strong understanding of digital marketing principles and practices, as well as excellent communication and project management skills.