Business Development Professional
3 weeks ago
We are seeking a dynamic individual to become part of our team as a Lead Generation Specialist. Your role will involve identifying and qualifying prospective leads, crafting outreach strategies, and establishing a strong pipeline to foster business expansion.
Key Responsibilities:
- Conduct research to identify potential leads and prospects through various methods, including online research, social media, industry directories, and networking events.
- Execute outbound lead generation activities, such as cold calling, email outreach, and social media engagement.
- Evaluate and qualify leads using predetermined criteria to ensure alignment with our target customer profile.
- Maintain and update lead information within our CRM system, ensuring data accuracy and completeness.
- Collaborate with the marketing team to create and implement lead generation campaigns.
- Conduct market research to grasp industry trends, competitor activities, and customer needs.
- Track and report on lead generation activities, noting lead volume, conversion rates, and campaign effectiveness.
Requirements:
- Bachelor's degree in marketing, business, communications, or a related field.
- Proven experience in lead generation, sales, or a related role.
- Excellent verbal and written communication skills.
- Strong analytical skills with the ability to track and interpret lead generation metrics.
- Familiarity with CRM systems and lead generation tools.
- Ability to work effectively with cross-functional teams.
This is a work-from-home set-up.
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