Digital Commerce Strategist

3 days ago


Manila, National Capital Region, Philippines Unilever Full time

About Us

Unilever is a leading global consumer goods company, dedicated to making sustainable living commonplace. Our digital commerce arm, Ice Cream Digital Commerce (ICDC), enables consumers to purchase our ice cream products online through various channels.

We are seeking an experienced Key Account Executive to join our team in the Philippines. This role will play a pivotal part in accelerating online ice cream sales across relevant channels and driving the digital commerce agenda within our internal teams and customer development (CD) team of Selecta.

Job Description

  • Create growth action plans to unlock new revenue streams and develop omnichannel capabilities for retailers and partners.
  • Analyze data on total online sales performance and deliver compelling business reviews to external and internal stakeholders.
  • Demonstrate exceptional operational skills to ensure perfect store online execution and brilliant campaign delivery.
  • Promote Selecta as industry leaders for digital commerce by partnering with online marketplace aggregators and e-commerce retailers.
  • Collaborate cross-functionally with global teams to evangelize Ice Cream Digital Commerce and develop capabilities in quick commerce, B2B, and other relevant platforms.

Key Responsibilities

  • Develop high-impact joint business plans with key customer partners.
  • Unlock revenue streams by acquiring new partners and expanding the store network.
  • Translate shopper and channel marketing ideas into effective campaign executions.
  • Maintain quality availability and healthy conversion funnel metrics through perfect store online execution.
  • Collect and analyze data to drive informed decision-making.
  • Nurture strategic partnerships through regular cadence meetings and manage digital commerce agreements.

Qualifications

  • At least 2 years of experience in digital commerce or e-commerce in a marketing or sales capacity.
  • Familiarity with best practices and working knowledge of key online platform/media KPIs and associated analytics.
  • Background/exposure in digital commerce and/or performance marketing.
  • FMCG exposure is a plus.
  • Strong presentation, negotiation, and influencing skills.
  • Highly operational with high attention to details.
  • Ability to adapt and respond quickly to a fast-changing environment.


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