Brand Director
2 days ago
Job Summary
The Brand Manager serves as the primary advocate for the brand, ensuring its integrity across all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix, and advertising to drive brand growth and profitability.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
- Cross-Departmental Collaboration: Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store Operations, Marketing, eCommerce, and Franchise Management.
- Sales and Profitability Management: Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
- Brand Image and Customer Experience: Develop and maintain Gingersnaps's brand image and customer experience across all online and offline touchpoints.
- Market Analysis and Reporting: Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
- Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
- Proven track record of developing and executing successful brand strategies that drive business growth.
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