Marketing Strategy Specialist

7 days ago


Manila, National Capital Region, Philippines The Orange Company Inc. Full time

Job Overview

The Orange Company Inc. is seeking a highly skilled Marketing Strategy Specialist to develop and execute comprehensive branding and advertising strategies that drive business growth and customer engagement.

Key Responsibilities:

  1. Develop Strategic Branding Plans:
    Create and implement branding strategies that establish and enhance the brand's identity, resonating with target audiences and differentiating the brand in the market.
  2. Lead Creative Direction:
    Oversee the creative direction for branding and advertising initiatives, collaborating with internal teams and external partners to produce compelling content that aligns with the brand's vision.
  3. Manage Advertising Campaigns:
    Plan, execute, and monitor advertising campaigns across digital, print, broadcast, and social media channels to maximize reach, engagement, and sales.
  4. Develop Media Plans:
    Create strategic media plans targeting specific audience segments, working with other teams to allocate budgets, select channels, and optimize campaign performance.
  5. Maintain Brand Consistency:
    Ensure consistent communication of the brand's mission, vision, values, and personality across all platforms, regularly reviewing materials to ensure adherence to brand guidelines.
  6. Analyze Campaign Performance:
    Track the performance of branding and advertising efforts using key performance indicators (KPIs), analyzing results to evaluate strategy effectiveness and identify areas for improvement.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Proven experience in branding, advertising, and creative direction.
  • Strong creative and strategic thinking skills, excellent communication and presentation abilities, and proficiency in branding tools, advertising platforms, and design software.


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