Head of Restaurant Branding

1 day ago

Tarlac City, Central Luzon, Philippines beBeeMarketer Full time ₱12,000 - ₱24,000
Job Opportunity:

As a Marketing Manager, you will collaborate with an in-house marketing team to support various restaurant brands.

You must be tech-savvy, detail-oriented, and creative to adapt marketing voice and messaging to fit each brand's unique style.

  • Experience supporting multi-location hospitality or restaurant or hotel brands is beneficial.
  • Ability to adapt marketing voice and messaging to diverse brand identities and customer bases.
  • Strong tactical marketing execution skills with a creative, strategic mindset.

The ideal candidate will have excellent English communication skills, ability to complete projects in a timely manner, and exceptional problem-solving skills.

Key Responsibilities:
  • Brand Voice & Messaging:
  • Switch seamlessly between high-end and casual restaurant brand voices, ensuring all marketing communications align with each brand's identity and audience.
  • Collaborate with the public relations firm to develop innovative marketing ideas and campaigns.
  • Conduct ongoing research to understand client preferences and market trends.
  • Marketing Operations & Campaign Execution:
  • Manage and execute email marketing campaigns using platforms such as Mailchimp or similar, including list management, segmentation, and performance tracking.
  • Maintain and update reservation platform profiles (OpenTable, Resy, etc.) across brands, monitor reservation data, and generate actionable reports.
  • Support CRM data management and segmentation (HubSpot, Salesforce), and assist with CRM implementation.
  • Reporting & Analytics:
  • Compile detailed actionable reports covering email marketing, reservation performance, social media metrics, and paid advertising results.
  • Provide actionable, data-driven insights and proactive recommendations for campaign improvements.

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