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Consumer Insights Strategist

2 weeks ago

Taguig, National Capital Region, Philippines Del Monte Philippines Full time
Job Overview

We are seeking a highly skilled Consumer Insights Strategist to join our team at Del Monte Philippines. As a key member of our marketing department, you will be responsible for transforming consumer and market data into actionable insights that drive business decisions.

Key Responsibilities
  • Market Analysis: Conduct market scoping, tracking, and analysis to ensure the company is equipped with the right Market Research tools and analysis to inform decision-making.
  • New Product Qualification: Support the R&D and Marketing teams in NPI work through relevant and timely research that measures potential and assesses market performance post-launch.
  • Consumer Insight Development: Continuously support the Sr. Market Intelligence Manager in leading the Marketing Brand and Customer Marketing Teams in developing and validating insights for consumer and shopper communication.
  • Business Operations Management: Drive cost-efficiency for research projects by prioritizing key initiatives and regularly monitoring spending vs. budget.
Educational Qualifications and Experience
  • Bachelor's degree in Business, Marketing, Social Sciences, or related field (Master's degree is a plus).
  • Minimum of eight years of experience in market research, consumer insights, or a related field.
  • Experience in a Research Agency preferable.
  • Strong knowledge of research methodologies, both qualitative and quantitative.
  • Proficient in research tools and platforms, such as Nielsen Discover, survey software, analytics tools, and reporting systems.
  • Excellent interpersonal and leadership skills, with the ability to manage teams and collaborate across multiple departments.