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Senior Marketing Strategist

2 weeks ago

Quezon City, National Capital Region, Philippines Asiatraders Corporation Full time
Job Description
The Sports Retail Marketing Director at Asiatraders Corporation is responsible for developing and executing comprehensive marketing strategies to drive sales and enhance the brand's presence in the market. This role involves a mix of traditional and digital marketing tactics to promote sports goods, apparel, and events.

Key Responsibilities
  • Create marketing plans that align with company goals, including market research, target demographics, and promotional activities.
  • Oversee marketing campaigns across various channels, ensuring timely and budget-friendly delivery.
  • Maintain and enhance the brand's image through consistent messaging across all marketing materials.
  • Plan, execute, and promote sporting events to increase brand visibility, securing sponsorships and partnerships as needed.
  • Measure campaign success using analytics tools and provide reports to management on performance and ROI.
  • Collaborate with sales and product development departments to create cohesive marketing strategies, leading a team of marketing professionals and providing guidance.

Requirements and Qualifications
Education: A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required.

Experience: At least 3-5 years of experience in marketing, particularly in the sports or retail industry, with previous team management experience being beneficial.

Knowledge and Skills: Comprehensive understanding of marketing principles, consumer behavior, and digital marketing; familiarity with the sports industry and current trends; excellent communication, presentation, and negotiation skills; proficiency in analytics software and marketing tools.