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Brand Awareness Director

1 week ago

Manila, National Capital Region, Philippines Concepcion Business Services, Inc. Full time

Concepcion Business Services, Inc. is seeking an experienced Brand Awareness Director to lead the development and execution of shopper marketing strategies that drive brand awareness and increase sales. This role requires a strong understanding of consumer behavior, market trends, and the ability to collaborate with cross-functional teams.

About the Position:

  • Develop and execute shopper marketing strategies and initiatives to drive brand awareness, increase sales, and enhance the overall shopper experience.
  • Create and manage shopper marketing plans, ensuring effective allocation of resources.
  • Monitor and evaluate the effectiveness of shopper marketing programs through market research, field surveys, and data analytics.
  • Translate strategic plans into shopper marketing plans to drive sales and in-store marketing tactics through retailer channels and partners.
  • Collaborate with sales and trade marketing to develop and communicate shopper marketing plans to the sales organization.

Requirements:

  • Candidate must possess at least a Bachelor's/College Degree in Marketing/Business Studies/Administration/Management or equivalent.
  • At least 5-8 years of working experience in the related field is required for this position.