Digital Marketing Director

2 days ago

Lipa City, Calabarzon, Philippines beBeeMarketing Full time ₱900,000 - ₱1,200,000
Job Title:

Digital Marketing Director

">Description:

We are seeking a skilled Digital Marketing Director to lead our marketing engine end-to-end. As a key member of our team, you will be responsible for driving all marketing activities, campaigns, and reporting.

Responsibilities:
  • Owning and executing comprehensive marketing strategies across multiple channels
  • Managing SEO and local SEO agencies, content writers, and vendors to optimize online presence
  • Overseeing paid campaigns on Facebook, Instagram, and Google; expanding into TikTok/YouTube to reach a broader audience
  • Designing and implementing segmented email campaigns and direct mail through HubSpot to engage with customers
  • Building workflows for lead nurturing and sales automation to maximize conversion rates
  • Tracking and analyzing KPIs: visitors, leads, cost per lead, return on ad spend (ROAS)
  • Conducting ongoing tests across creatives, offers, and landing pages to improve campaign performance
Requirements:
  • 3+ years of experience in digital marketing management, preferably in an agency or in-house setting
  • Proficiency in HubSpot (marketing + sales automation)
  • Experience managing vendors/freelancers to achieve project goals
  • Strong understanding of paid advertising, search engine optimization, and email marketing
  • Data-driven approach, comfortable with analytics and KPI tracking
  • Excellent written and verbal communication skills to collaborate with cross-functional teams
Success Metrics:
  • 30% year-over-year growth in qualified leads
  • ROAS 3.0 across paid campaigns
  • Cost per Lead consistently under $50

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