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Senior Associate, Performance Marketing Strategy

1 week ago

Manila, National Capital Region, Philippines Tbwa ChiatDay Inc Full time

We are looking for an experienced performance marketing professional to join our team in Hong Kong as a Senior Associate, Performance Marketing. In this role, you will be responsible for driving growth and return on investment through paid media across SEM, display, and paid social marketing. Your primary responsibility will be to own the performance of integrated marketing campaigns across channels and countries, driving awareness and conversion amongst target audiences.

Your Responsibilities
  • Campaign Optimization: Optimize and execute performance marketing campaigns across various platforms, ensuring seamless execution and maximum ROI.
  • Country Team Collaboration: Work closely with country marketing colleagues to develop holistic performance marketing strategies, share best practices, and drive forward key group-level strategic projects.
  • Growth and Insights: Analyze data-driven insights to inform marketing decisions, provide regular reporting, and suggest improvements to current reporting tools.
  • Quarterly Budget Development: Create quarterly marketing budgets across countries, aligned with key business objectives, and optimize strategy throughout the quarter.

About Our Company

We are a purpose-driven organization, committed to empowering people to build healthier financial lives. Our mission is simple - we make financial literacy accessible to all.