Digital Marketing Strategist
4 days ago
Company Overview
Yamaha Motor Philippines is a leading company in the field of digital marketing, and we are looking for a skilled professional to join our team.
Job Description
We are seeking a highly motivated Digital Marketing Associate to create and execute strategic digital marketing programs that increase brand recognition, customer engagement, and lead generation.
- Campaign Strategy: Develop and implement a digital marketing strategy that aligns with the organization's goals and target audience.
- Channel Selection: Choose and utilize the right digital channels, such as social media, email marketing, and search engine marketing.
- Content Creation: Manage and oversee the development and creation of digital content, including ad copy, visuals, videos, and landing pages with proper UTM parameter settings for accurate tracking.
- Budget Management: Optimize campaign budgets to maximize return on investment (ROI).
- Audience Targeting: Define and segment target audiences based on demographics, behavior, and interests.
- Campaign Performance: Measure campaign performance and identify areas for improvement.
Required Skills and Qualifications
To be successful in this role, you will need:
- A Bachelor's/College Degree in Digital/Multimedia Arts, Advertising, IMC, or any Marketing-related field.
- Working experience in digital marketing and/or campaign management, including content creation.
- Knowledge of digital trends, key performance metrics, marketing and acquisition campaigns such as SEO and SEM, and email marketing software.
- Excellent written and verbal communication skills.
- Basic knowledge in photography and videography.
- Adept with MS Office applications, specifically Word, Excel, and PowerPoint.
- Ability to work in Greenfield District, Mandaluyong.
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