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GenAI Creative Director

2 weeks ago

Manila, National Capital Region, Philippines Tbwa ChiatDay Inc Full time
About Us
Established in 2004, OLIVER is a leading specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting.

We're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the Role
We're seeking a talented Gen AI Senior Creator who combines strong creative foundations with AI expertise to develop premium content for beauty and luxury brands. This role represents the future of creative production, utilizing cutting-edge AI tools while maintaining exceptional craft and aesthetic standards.

The ideal candidate will have:
  • A proven track record in creating visually compelling assets for premium brand campaigns
  • Expertise in adapting and enhancing AI outputs to meet luxury brand requirements
  • A strong eye for premium design, including typography and layout
  • Excellence in color theory and application

Responsibilities
The successful candidate will be responsible for:
  • Creative Development: Developing visually compelling assets for premium brand campaigns, maintaining exceptional design standards in AI-generated work, adapting and enhancing AI outputs to meet luxury brand requirements, and ensuring consistency across all brand touchpoints
  • Technical Expertise: Mastering Gen AI platforms (ChatGPT, Midjourney, Adobe Firefly, etc.), developing advanced prompting techniques for premium outcomes, optimizing AI outputs through skilled post-production, innovating new approaches to AI-driven creative development, and maintaining technical documentation of successful processes
  • Content Production: Creating content for social media, digital advertising, and web, adapting creative across multiple formats and platforms, ensuring brand consistency across AI-generated assets, meeting performance metrics while maintaining premium quality, and delivering against tight deadlines without compromising standards

Requirements
To be considered for this role, candidates must have:
  • 6+ years of experience in digital design or content creation
  • Experience working with premium or beauty brand creative
  • Proven track record with Gen AI tools
  • Excellent creative execution skills