Digital Marketing Lead

1 week ago

Quezon City, National Capital Region, Philippines Bestpak Packaging Solutions, Inc. Full time
Job Title

Digital Marketing Manager

About Us

Bestpak Packaging Solutions, Inc. is a leading supplier of packaging solutions in the Philippines, catering to various industries such as cosmetics, personal care, pharmaceuticals, food, beverages, and home care.

We are seeking a talented Digital Marketing Manager to lead our online marketing efforts, enhance brand visibility, and drive customer engagement for our packaging solutions.

This role will oversee digital campaigns, content strategy, and data-driven marketing initiatives to support business growth and expansion.

Key Responsibilities
  • Digital Campaign Management: Develop and execute comprehensive digital marketing strategies to promote our packaging solutions across multiple online platforms.
  • Paid Advertising: Manage and optimize paid advertising campaigns, including Google Ads, Meta Ads, and other relevant digital channels, to drive lead generation and conversions.
  • Social Media Marketing: Oversee social media marketing efforts, ensuring consistent branding and engagement across platforms like Facebook, Instagram, LinkedIn, and TikTok.
  • Content Development: Lead the development of high-quality, targeted content such as blogs, newsletters, videos, and promotional materials to strengthen brand awareness and authority.
  • SEO and SEM Strategies: Utilize SEO and SEM strategies to enhance website traffic, improve search rankings, and attract high-intent customers.
  • Performance Analysis: Analyze digital marketing performance through Google Analytics, CRM, and other tracking tools, providing data-driven insights and recommendations for optimization.
  • Cross-Functional Collaboration: Work closely with sales and product teams to align marketing efforts with customer needs and business goals.

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