Content Marketing Specialist
1 day ago
We are seeking a highly skilled Content PR and Social Media Officer to join our team at A Hotels and Resorts International. As a key member of our communications team, you will be responsible for developing and implementing integrated communication strategies across all touchpoints.
Main Responsibilities:- Utilize strategic thinking to create effective communication plans for promotions and corporate activities, advertising campaigns, corporate events, and digital media plans.
- Conceptualize and execute impactful promotional campaigns aimed at increasing brand visibility, customer engagement, and loyalty.
- Develop and implement integrated communication strategies across all touchpoints, liaising closely with the PR and Social Media teams.
- Work closely with the Creative teams to develop compelling, eye-catching, cohesive brand assets that resonate with the target audience, and review said assets to ensure they align with strategic goals and brand objectives.
- Ensure timely delivery and manage schedules for the creation, delivery, and rollout of all promotions, especially promotional materials, both online and in-store.
- Maintain effective working relationships with creative and media agencies, including providing clear briefs, setting expectations and timelines, and constant communication to ensure high quality and timely deliverables.
- Formulate social media strategies to market an organization's brand.
- Ensure that campaigns are in line with a company's marketing plans.
- Meet targets by examining competitor activity, improving brand awareness and presenting status and progress reports to upper management.
- Supervise a company's activities across social media channels.
- Bachelor's degree in Business/Communications/Advertising/Marketing.
- 5 years solid experience in brand, communications, and campaign management.
- Knowledge in digital and print campaigns across platforms.
- Working knowledge of Social Media and PR, including effective use of media in terms of cost and return.
- Strong project management skills and attention to detail.
- Strategic and Creative thinker with a 'can do' attitude.
- 3 years experience of handling people.
- Knowledgeable in Microsoft Office and Apple software.
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