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Search Engine Marketing Specialist

2 weeks ago

Quezon City, National Capital Region, Philippines Outsourced Full time

Job Title: Digital Marketing Strategist

Description

We are seeking an experienced Digital Marketing Strategist to develop and implement paid search campaigns across various platforms.

The ideal candidate will have extensive experience in paid search advertising, analytics, and multi-channel campaign management.

Key Responsibilities

  • Paid Search Campaign Development:
    • Develop and implement paid search campaigns on platforms like Google Ads and Bing Ads.
    • Conduct thorough keyword research and competitor analysis.
    • Create compelling ad copies and optimize ad performance.
  • Social Media Advertising:
    • Design and execute paid media campaigns on platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn.
    • Monitor and analyze campaign performance metrics, such as CTR, CPC, and ROAS, and provide actionable recommendations.
  • Optimization & Reporting:
    • Continuously test ad creatives, audiences, and bidding strategies to improve performance.
    • Provide detailed performance reports with insights and suggested strategies for improvement.
    • Stay updated on platform updates, industry trends, and best practices.
  • Collaboration & Strategy:
    • Work closely with content, design, and marketing teams to ensure brand consistency and alignment across campaigns.
    • Contribute to the development of broader digital marketing strategies.

Requirements

  • Minimum 5 years of experience in paid search and multi-platform campaign management.
  • Proficiency in platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
  • Strong knowledge of Google Analytics, pixel tracking, and conversion optimization.
  • Advanced Excel skills for data analysis.
  • Ability to interpret data, generate insights, and make data-driven decisions.
  • Creativity: Capable of creating impactful ad content tailored to different platforms and audiences.
  • Attention to Detail: Meticulous in tracking campaign budgets, performance, and compliance.
  • Communication: Strong verbal and written communication skills for reporting and collaboration.

About Us

At Outsourced, we value teamwork, innovation, and continuous learning.

Our company culture supports the growth and development of our employees, allowing them to excel in their roles and contribute to the company's success.