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Senior PR Counselor
2 weeks ago
We are seeking a highly skilled Senior PR Counselor to provide senior-level counsel to build client trust and encourage growth of the business. As a Senior PR Counselor, you will develop long-term strategic communication plans, ensuring alignment & integration with the clients' business objectives or reputational goals.
Main Responsibilities- Develop senior-level client programmes that support the brand's positioning and thought-leadership initiatives, prepare recommendations to forestall or capitalise on emerging PR or industry trends and/or issues.
- Conduct internal & external work-in-progress (WIPs) meetings to ensure that the servicing team is meeting, if not exceeding, client expectations.
- Conduct media training or spokesperson briefing of senior-level clients when possible.
- Oversee and manage the quality of editorial and content development, including but not limited to press releases, media alerts, pitch notes, briefing books, and other relevant materials specified in the scope of work.
- Support high-level content development, including but not limited to thought-leadership features and by-line articles attributed to PRecious Communications or engaged partners, and case studies for business development.
- Support the professional and emotional welfare of team members, and help improve team dynamics.
- Assist with recruitment of new talent and growth of the team, providing recommendations for potential candidates, and conducting senior-level interviews.
- Proactively improve and further leadership skills, setting development goals with direct manager, for career advancement within the agency.
- 10+ years of experience in public relations, with a strong preference for agency experience.
- Proven experience in managing and growing client accounts, with a focus on both B2B and B2C sectors.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
- A passion for the public relations industry and a desire to stay abreast of industry trends.
- Experience with media monitoring and social media analytics tools.
- Bachelor's degree in Communications, Journalism, Public Relations, or a related field.