Digital Marketing Specialist

A Digital Marketing Associate is sought after to spearhead the development and implementation of digital marketing strategies across various platforms. This role requires a strong interest in digital marketing, a willingness to learn and grow in each area, and exceptional creativity.

• Develop and execute social media strategies across multiple platforms, including content creation, scheduling, and engagement.
• Monitor and analyze performance metrics, identifying opportunities for optimization and improvement.
• Craft compelling social media content, incorporating copywriting, graphic design, and video editing skills.
• Collaborate with team members to align social media efforts with overall digital marketing objectives and client goals.
• Participate in brainstorming sessions, contributing creative ideas for social media campaigns and content.

• Social Media
  • Develop and execute social media strategies across multiple platforms, including content creation, scheduling, and engagement.
  • Monitor and analyze performance metrics, identifying opportunities for optimization and improvement.
  • Craft compelling social media content, incorporating copywriting, graphic design, and video editing skills.
  • Collaborate with team members to align social media efforts with overall digital marketing objectives and client goals.
  • Participate in brainstorming sessions, contributing creative ideas for social media campaigns and content.
• Influencer Marketing
  • Support influencer marketing campaigns, including influencer identification, outreach, and collaboration management.
  • Coordinate influencer partnerships, contracts, and content approvals to ensure campaign success.
  • Analyze influencer campaign performance and key metrics for optimization.
  • Conduct research on industry trends, competitor activity, and influencer insights.
  • Prepare influencer marketing reports and presentations for internal teams and clients.
• Search
  • Manage paid search campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
  • Optimize keyword research, ad copywriting, and bid management for campaign performance.
  • Analyze campaign data and performance metrics to identify areas for improvement and optimization.
  • Assist in A/B testing and experimentation to drive better results in search advertising.
  • Integrate search campaigns with broader digital marketing strategies.
• SEO
  • Implement on-page and off-page SEO strategies to improve website visibility and organic search rankings.
  • Conduct keyword research and optimize website content for relevant search terms.
  • Perform technical SEO audits and optimization efforts, including site speed improvements and schema markup implementation.
  • Monitor and analyze SEO performance metrics, such as keyword rankings, organic traffic, and backlink profiles.
  • Implement SEO best practices across digital assets.
• Direct Marketing
  • Plan and execute direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives.
  • Develop targeted email and SMS campaigns, incorporating list segmentation, content creation, and scheduling.
  • Manage CRM tools and databases, ensuring data accuracy and compliance.
  • Monitor campaign performance metrics, analyze results, and provide insights for optimization.
  • Integrate direct marketing efforts with broader digital marketing strategies.
• Pitches and Presentations
  • Participate in pitch presentations and brainstorming sessions, providing support and insights in digital marketing strategy and execution.
  • Prepare presentation materials and communicate ideas effectively to internal teams and clients.
• Industry Knowledge
  • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
  • K
    • Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
    • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.