Brand Marketing Lead

3 weeks ago


Manila, National Capital Region, Philippines ACCPRO International Full time
Main Responsibilities

As a Brand Marketing Manager at ACCPRO International, you will be responsible for developing and executing brand marketing strategies to enhance brand image, recognition, and customer loyalty.

Key Responsibilities:

  1. Develop and execute brand marketing strategies to enhance brand image, recognition, and customer loyalty.
  2. Conduct market research to understand consumer behavior, trends, and competitive landscapes.
  3. Manage the creation and delivery of compelling marketing campaigns across various channels.
  4. Work with creative teams to guide the brand's visual and verbal messaging.
  5. Oversee social media strategy and content to engage with the target audience and build community.
  6. Analyze campaign performance and consumer insights to optimize future marketing efforts.
  7. Set and manage the brand marketing budget to maximize return on investment.
  8. Partner with sales and distribution channels to align marketing strategies with sales objectives.
  9. Lead and mentor a team of marketing professionals to execute brand initiatives.
  10. Stay current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing.
Requirements

Must-Haves:

  • Bachelor's degree in Marketing, Business, or any related field.
  • Minimum of 3-5 years of experience in brand marketing/sales.
  • Experience managing and mentoring a team.


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