Brand Marketing Lead
3 weeks ago
As a Brand Marketing Manager at ACCPRO International, you will be responsible for developing and executing brand marketing strategies to enhance brand image, recognition, and customer loyalty.
Key Responsibilities:
- Develop and execute brand marketing strategies to enhance brand image, recognition, and customer loyalty.
- Conduct market research to understand consumer behavior, trends, and competitive landscapes.
- Manage the creation and delivery of compelling marketing campaigns across various channels.
- Work with creative teams to guide the brand's visual and verbal messaging.
- Oversee social media strategy and content to engage with the target audience and build community.
- Analyze campaign performance and consumer insights to optimize future marketing efforts.
- Set and manage the brand marketing budget to maximize return on investment.
- Partner with sales and distribution channels to align marketing strategies with sales objectives.
- Lead and mentor a team of marketing professionals to execute brand initiatives.
- Stay current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing.
Must-Haves:
- Bachelor's degree in Marketing, Business, or any related field.
- Minimum of 3-5 years of experience in brand marketing/sales.
- Experience managing and mentoring a team.
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