
Creative Performance Design Specialist
1 day ago
We're seeking a skilled Graphic and Motion Designer to join our team on a remote basis. As part of our Performance Business Unit, you'll play a key role in driving meaningful impact through data-driven campaigns.
As a Performance Design professional, you'll work closely with creative strategists to develop high-impact visual assets for paid social campaigns. This involves blending creative craft with data-driven thinking to create scroll-stopping visuals across multiple platforms.
Key Responsibilities:
- Design compelling static and motion ads optimized for performance across various platforms.
- Translate creative briefs and strategic insights into high-performing visuals that drive key metrics like CTR, Hook Rate, and CVR.
- Develop multiple creative variations for A/B testing and ad iterations – tailoring concepts to different audiences, placements, and formats.
- Maintain a strong sense of visual hierarchy, pacing, and platform-native design across all assets.
Creative Collaboration and Ideation:
- Partner with Creative Strategists and Paid Media Managers to bring data-backed creative concepts to life.
- Contribute to brainstorming sessions and creative reviews – bringing fresh ideas rooted in cultural and platform trends.
- Ask questions to clarify briefs and uncover creative opportunities, ensuring every deliverable is purposeful and aligned.
Optimization and Performance Feedback Loop:
- Regularly review performance data and creative test results – iterating on designs to improve engagement and conversion outcomes.
- Collaborate with strategists and editors to refine visuals based on platform benchmarks and creative learnings.
- Stay on top of evolving ad formats, design standards, and performance trends – bringing a test-and-learn mindset to creative output.
Project Management and Delivery:
- Manage multiple design projects across clients and verticals – delivering high-quality assets on time and within scope.
- Ensure all creative meets brand guidelines, platform specs, and quality control standards before handoff.
Requirements:
- 2+ years of experience in performance-focused graphic and motion design.
- A strong portfolio demonstrating paid social ad design across platforms like Meta, TikTok, and YouTube.
- Proficient in Adobe Creative Suite – especially Photoshop, Illustrator, After Effects, and Premiere Pro.
- Experience using collaboration tools like Figma, Notion, Frame.io, and Monday.com is a plus.
- A solid understanding of creative performance metrics and how design impacts outcomes like CTR, CVR, and engagement.
- Highly collaborative, with excellent communication skills and a proactive, solutions-focused mindset.
- Comfortable working in a fast-paced environment, managing multiple timelines, and adapting to evolving creative direction.
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