Strategic Marketing Manager Position

1 day ago

Antipolo City, Calabarzon, Philippines beBeeGrowth Full time A$18,000 - A$30,000
Marketing Growth Specialist Role

We are seeking a skilled professional to lead marketing growth initiatives that increase tenant demand and reduce vacancy across a premium residential portfolio in Wellington.

Key responsibilities include designing and running efficient, data-driven campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.

  • Create a comprehensive growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Define audiences and geo targets around Wellington, craft compelling creative and copy, and conduct rapid A/B tests to improve click-through rates and conversion.
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked.
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.

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