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2 days ago
We are seeking a seasoned SEO Content Strategist to lead technical SEO and editorial content strategy. This role requires a strategic thinker who can integrate SEO insights, audience data, and content planning to drive measurable organic growth.
- Conduct thorough site audits and implement on-site improvements to enhance site crawlability, speed, and indexation.
- Optimize website architecture, metadata, and internal linking structure to improve organic visibility and user experience.
- Track and report on SEO performance across key KPIs using tools like Google Search Console, GA4, Ahrefs, SEMrush, and Looker Studio.
- Collaborate with web developers and stakeholders to implement technical recommendations and structured data improvements.
- Monitor algorithm changes and adjust strategies accordingly to maintain search performance.
The ideal candidate excels at combining on-page and technical SEO expertise with data-informed storytelling to shape content calendars that resonate with lifestyle audiences.
Leverage keyword research, trend analysis, and social listening tools to create content strategies aligned with target audiences (travel/lifestyle). Translate SEO insights into actionable editorial calendars, supporting content writers with structured briefs and optimization guidelines.
Requirements:
- Previous experience in SEO strategy and content marketing, preferably with agency or editorial brand experience.
- Demonstrated success optimizing websites and scaling SEO content in B2C sectors such as travel, lifestyle, or finance.
- Proficient with tools such as Google Analytics 4, Search Console, Ahrefs, SEMrush, Screaming Frog, BuzzSumo, and content planning platforms.
- Deep understanding of audience intent, content mapping, and storytelling within SEO frameworks.
- Experience creating editorial strategies informed by SEO, competitive analysis, and cultural trends.
- Strong communication and collaboration skills, with the ability to guide writers, designers, and developers.
This role is for someone who can work effectively in a team and communicate complex ideas simply. The ideal candidate will have a deep understanding of SEO principles and be able to apply them to drive business results.
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