
Digital Marketing Specialist
12 hours ago
This role is designed for individuals who excel in combining digital marketing strategies with brand design expertise.
The ideal candidate will have a strong background in HubSpot, campaign setup, and analytics, as well as experience in Canva and Adobe/InDesign tools for both digital and print design.
Main Responsibilities- Create engaging content for various channels, including social media, blogs, and email newsletters.
- Built and optimize campaigns, workflows, forms, and landing pages using HubSpot.
- Develop high-quality creative assets, such as ads, carousels, slide decks, and workbooks.
- Content Creation:
- Write and format engaging blog posts, case studies, and social media posts.
- Collaborate with the video editor to create video posts.
- Lead Operations:
- Import leads from Predictive Index and research ICP fit of all leads.
- Provide lead scoring and notes for the business development manager.
- Reporting & Optimization:
- Submit a monthly marketing performance report covering campaigns, newsletters, leads, social, and YouTube.
- Recommend ideas for optimization or creative experimentation.
- Digital Marketing Skills: Proven experience in HubSpot, campaign setup, and analytics.
- Design Expertise: Strong skills in Canva and Adobe/InDesign tools for both digital and print design.
- Content Creation: Confident creating and formatting engaging content.
- Lead Ops Knowledge: Comfortable researching leads via LinkedIn and preparing for sales.
- Reporting Mindset: Strong with numbers, able to interpret campaign performance and suggest improvements.
- Personality Fit:
- Organized, proactive, and outcome-focused.
- Enjoys creative ownership but works collaboratively with a team.
- Confident communicator — written and visual.
- High standards for quality, accuracy, and alignment.
This is a remote opportunity that requires independent contractor engagement. The successful candidate will be expected to disclose any existing roles or client work and reflect this engagement on their LinkedIn profile.
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