Marketing Strategist

Company Overview

We are a dynamic team at Greenville Household Goods Store, dedicated to delivering exceptional customer experiences and fostering growth through innovative marketing strategies.

Job Summary

This role is responsible for collaborating with the sales team to align marketing efforts with sales objectives, supporting lead generation, and driving business growth through market research and insights.

Key Responsibilities:

• Market Research and Insights: Conduct thorough market research to identify trends, customer preferences, and areas for growth, providing valuable insights to inform marketing strategies.
• Lead Generation: Collaborate with the sales team to develop effective lead generation strategies, ensuring alignment with sales objectives and driving business growth.
• On-Site Branding: Distribute marketing materials and manage on-site branding at events, maintaining a strong brand presence and reinforcing company values.
• Relationship Building: Build relationships with local partners, vendors, and customers to expand the reach of marketing activities and foster long-term partnerships.
• Campaign Evaluation: Report on the effectiveness of campaigns and provide feedback to improve future initiatives, ensuring continuous improvement and optimization of marketing strategies.
• Contact Database Management: Maintain a database of contacts and potential customers met during field activities, enabling informed decision-making and targeted marketing efforts.

Required Skills and Qualifications:

• Exceptional Communication Skills: Effective verbal and written communication skills, with the ability to articulate complex ideas and strategies to diverse stakeholders.
• Marketing Expertise: Proven experience in marketing, with a deep understanding of market trends, customer behavior, and effective marketing strategies.
• Analytical Skills: Strong analytical skills, with the ability to collect, analyze, and interpret data to inform marketing decisions.
• Project Management: Ability to prioritize tasks, manage multiple projects, and meet deadlines in a fast-paced environment.

Benefits:

We offer a competitive compensation package, including a salary range, opportunities for professional growth and development, and a collaborative work environment that fosters creativity and innovation.