Senior PPC and AI Marketing Specialist

3 days ago


Cebu City, Central Visayas, Philippines LegalMatch Full time
Job Overview

The Senior PPC & AI Marketing Analyst will play a crucial role in leading and optimizing our paid media campaigns and leveraging AI-driven marketing strategies.

In this role, you will manage multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI).

You will work closely with the digital marketing team and key stakeholders to ensure all campaigns align with the company's business goals and growth strategies.

Key Responsibilities
  1. Manage and optimize paid search campaigns across Google Ads, Bing Ads, and social media
  2. Test ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA
  3. Develop and implement strategies for budget allocation and bid management
  4. Set up and test campaigns on emerging advertising platforms
  5. Streamline marketing and sales processes using AI tools
  6. Automate data enrichment, lead qualification, and distribution to improve response times
  7. Test and apply AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization
  8. Use tools like Google Analytics and SEMrush to track performance and generate actionable insights
  9. Collaborate with cross-functional teams to ensure a cohesive strategy

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