Brand Strategist

2 days ago


Manila, National Capital Region, Philippines Primer Group Full time
Job Overview

The Brand Executive plays a pivotal role in driving the company's business goals through effective brand-building strategies.

Key Responsibilities:

  • Develop and implement localized visions, missions, and objectives for profitable business growth.
  • Monitor and analyze financial reports to drive innovation, efficiency, and optimal brand profitability.
  • Leverage expertise to lead campaigns that achieve market success and enhance brand awareness.
  • Stay abreast of new brands, trends, and competitor analysis for pricing and product lines.
  • Identify viable distribution channels and monitor performance to recommend actions.
  • Establish an effective communication strategy and evaluate marketing activities to promote the brand.
  • Lead cross-functional teams to ensure successful execution of marketing initiatives.
  • Adopt technology to develop, track, and optimize digital marketing campaigns and social media across all channels.
  • Coordinate merchandising activities, including product selection, pricing, buying, and principal interfacing.
  • Review product performance and recommend actions for inventory management while ensuring business profitability.
  • Collaborate with departments to facilitate arrival of goods.


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