Strategic Business Intelligence Specialist

7 days ago


Quezon City, National Capital Region, Philippines HR Spectacles Full time
Job Description

We are seeking a detail-oriented and analytical Marketing Data Analyst to join our dynamic team at HR Spectacles. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to provide insights that drive decision-making and contribute to the organization's growth.

About the Role
  • Data Collection and Analysis

The Marketing Data Analyst will collect, organize, and analyze data from various marketing channels, monitoring and reporting on key performance metrics such as conversion rates and campaign ROI.

  • Data Visualization and Reporting

This role involves developing and maintaining dashboards and visual reports to communicate insights clearly, preparing regular reports and ad-hoc analyses for senior leadership, marketing, and sales teams.

  • Campaign Performance & Optimization

The successful candidate will evaluate the performance of marketing campaigns, identifying areas for improvement and optimization, providing data-driven recommendations to enhance marketing initiatives.

  • Customer Behavior Analysis

This includes analyzing customer segmentation, purchasing patterns, and lifetime value to inform targeted marketing efforts, identifying trends and insights to guide future marketing campaigns and customer retention strategies.

  • Collaboration & Strategy Support

The Marketing Data Analyst will work cross-functionally to provide data insights that support strategic decisions, assisting in the development of marketing strategies based on performance trends.

  • Data Integrity & Quality

This role requires ensuring the accuracy, consistency, and reliability of data used in reports and analyses, continuously monitoring and improving data quality processes.

  • Tools & Technologies

The successful candidate will utilize data analytics and visualization tools (e.g., Power BI, Excel, SQL) to extract and analyze marketing data, staying updated on industry trends and emerging analytics tools.



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