Digital Marketing Strategist

1 month ago


Quezon City, National Capital Region, Philippines Your Go to Recruiter Full time
About This Role

We are seeking a skilled IT Marketing Manager to join our team at Your Go to Recruiter. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to attract new customers and retain existing ones.

Key Responsibilities
  • Evaluate and optimize marketing strategies and pricing models to ensure maximum ROI.
  • Analyze market trends and prepare forecasts to inform business decisions.
  • Manage the marketing department's budget and oversee branding, advertising, and promotional campaigns.
  • Promote our brand at trade shows and industry events to establish thought leadership.
  • Build strategic relationships with key industry players, agencies, and vendors to drive business growth.
  • Create and maintain analytics reporting across multiple platforms to extract key insights and inform future campaign development.
  • Lead and manage the marketing department's staff to ensure seamless execution of marketing initiatives.
  • Prepare and present monthly and annual reports to management to ensure transparency and accountability.
Requirements
  • Bachelor's degree in marketing, communication, or a related field.
  • At least 5 years of work experience in the same or related field.
  • Proficiency in handling various social media platforms, including Facebook, Instagram, Twitter, and live streaming applications.
  • Knowledge of organic and paid acquisition channels, including content creation, curation, PPC campaigns, events management, publicity, social media management, lead generation, copywriting, and performance analysis.
  • Staying up-to-date with the latest trends and best practices in online marketing and the IT industry.
Salary Estimate

The estimated salary for this role is $120,000 - $150,000 per annum, depending on experience and qualifications.



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