E-commerce Growth Manager
7 days ago
Job Description:
The E-Commerce Marketing Manager will lead the development and execution of off and on-platform marketing strategies across all our eCommerce accounts.
Key Responsibilities:
- E-commerce Off-Platform Marketing:
- Implement CPAS campaigns to drive sales and conversions.
- Manage social media presence and create engaging content.
- E-commerce On-Platform Marketing:
- Analyze and optimize sponsored solutions.
- Create compelling content for live streams and video feeds.
- Leverage affiliate marketing to drive sales.
- Data Analysis & Strategic Execution:
- Develop and execute promotions to drive engagement.
- Analyze consumer behavior and preferences.
- Collaborate with other brands to enhance average order value.
- Optimize brand membership programs.
- Provide actionable recommendations based on data analysis.
- Budget Management:
- Allocate budget across platforms.
- Adjust spending based on performance.
- Reporting:
- Present strategic plans to the Area Sales Manager.
- Maintain compliance with company policies.
- Timely submission of reports.
- Other Duties:
Align creative strategies with the brand's overall direction.
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