Digital Transformation Specialist

12 hours ago

Tarlac City, Central Luzon, Philippines beBeeStrategist Full time $80,000 - $120,000
Job Overview

At the forefront of revenue and brand growth, we're an innovative marketing firm dedicated to igniting transformative results for pioneering companies worldwide.

We offer comprehensive services, encompassing SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

A Day in the Life

The Sr. Growth Analyst conducts thorough audits of current and prospective clients' marketing programs, crafting integrated marketing plans across social media and Google Ads channels. This role requires collaboration with channel specialists to develop strategies used by account teams and support our organization in acquiring new clients.

Key Responsibilities
  • Planning: Determine budget allocation by channel, medium, environment, objective, and stage in the funnel.
  • Coordinating: Work with channel specialists to align channel-level strategies with the overarching plan.
  • Research and Analysis: Gain insights into the client's industry, vertical, competitors, ideal customer profile, sentiment, etc.
  • Forecasting and Projections: Collaborate with specialists to pressure test forecasts and ensure projections align with efficiency requirements and business objectives.
Role Requirements
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and flywheels.
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client).
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms.
  • Familiarity with the larger marketing and media buying landscape.
  • Familiarity with earned media channels.
  • Familiarity with audience insight tools such as Global Web Index.
  • Familiarity with Asana and Slack.
Key Performance Indicators (KPIs)
  • Appraisal Production (10+/mo).
  • Win Rate (50%+).
  • Percent of Appraised GP to Won GP (70%+).
Most Important Things (MITs)
  • Audit Quality.
  • Audit Speed.
  • Thought Leadership of appraisal collateral development.
  • Accuracy of Appraisal Forecasts.

Our organization values diversity and inclusion. We are an Equal Opportunity Employer and commit to employees with diverse backgrounds and experiences.

Please note that no application, processing, or training fee is charged at any stage of recruitment.

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