Go-to-Market Specialist

5 days ago


Manila, National Capital Region, Philippines Trends Group, Inc. Full time

Job Description

The Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market plans for new and existing products, ensuring alignment with sales and product teams.

Key Responsibilities

  • Develop and execute comprehensive go-to-market plans for new and existing products, ensuring alignment with sales and product teams.
  • Craft clear, compelling product positioning, messaging, and value propositions that differentiate our solutions in the market.
  • Market Research & Competitive Analysis: Conduct in-depth market research, customer segmentation, and competitive analysis to inform product development and marketing strategies.
  • Sales Enablement: Develop sales collateral, presentations, and training materials to equip sales teams with the knowledge and tools needed to sell effectively.
  • Demand Generation & Campaigns: Collaborate with the demand generation team to create targeted marketing campaigns.
  • Customer Insights & Feedback: Gather customer feedback through surveys, interviews, and data analysis to refine marketing strategies and enhance the product experience.
  • Cross-Functional Collaboration: Act as a bridge between product management, sales, and marketing to ensure alignment on product launches and initiatives.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
  • At least 5 years experience in product marketing, preferably in the IT or software industry.
  • Strong understanding of IT products, SaaS, cloud computing, cybersecurity, or enterprise software.
  • Excellent communication and storytelling skills with the ability to translate complex technical concepts into customer-friendly messaging.
  • Experience with market research, competitive analysis, and customer segmentation.
  • Proven track record of executing successful go-to-market strategies.
  • Proficiency in marketing automation tools, CRM software, and analytics platforms.


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